Read. Reflect. Respond.

Supporting Artisans and Paying Them Fairly Are Not the Same Thing

Supporting Artisans and Paying Them Fairly Are ...

Surbhi Chadha

Featuring artisans is not the same as paying them fairly. This article explores the gap between artisan storytelling and economic justice, and why true ethical fashion requires fair wages, transparency,...

Supporting Artisans and Paying Them Fairly Are ...

Surbhi Chadha

Featuring artisans is not the same as paying them fairly. This article explores the gap between artisan storytelling and economic justice, and why true ethical fashion requires fair wages, transparency,...

How to Read Ethical Fashion Claims

How to Read Ethical Fashion Claims

Surbhi Chadha

Ethical fashion is built on evidence, not marketing. Learn how certifications like Craftmark, GI tags, the India Handloom Brand, and Fair Trade help distinguish genuinely responsible brands from greenwashing.

How to Read Ethical Fashion Claims

Surbhi Chadha

Ethical fashion is built on evidence, not marketing. Learn how certifications like Craftmark, GI tags, the India Handloom Brand, and Fair Trade help distinguish genuinely responsible brands from greenwashing.

Can AI Help Save Indian Handcraft or Will It Replace It?

Can AI Help Save Indian Handcraft or Will It Re...

Surbhi Chadha

AI may not replace India’s handloom weavers, but tools like Bridgital Loom could help artisans reduce costly mistakes, create more complex designs, and earn more while keeping the human hand...

Can AI Help Save Indian Handcraft or Will It Re...

Surbhi Chadha

AI may not replace India’s handloom weavers, but tools like Bridgital Loom could help artisans reduce costly mistakes, create more complex designs, and earn more while keeping the human hand...

Dressing for the Rain Without Reaching for Polyester

Dressing for the Rain Without Reaching for Poly...

Surbhi Chadha

Polyester may dominate monsoon wardrobes, but natural fabrics like cotton, linen, and khadi are far better suited to India's humid climate. Here's why traditional textiles remain the smartest choice for...

Dressing for the Rain Without Reaching for Poly...

Surbhi Chadha

Polyester may dominate monsoon wardrobes, but natural fabrics like cotton, linen, and khadi are far better suited to India's humid climate. Here's why traditional textiles remain the smartest choice for...

When Brands Walk Back on Sustainability, What Happens to the Artisans?

When Brands Walk Back on Sustainability, What H...

Surbhi Chadha

Remake’s closure is more than the loss of a nonprofit. It highlights how fragile ethical fashion ecosystems can be and what that means for artisans, garment workers, and the future...

When Brands Walk Back on Sustainability, What H...

Surbhi Chadha

Remake’s closure is more than the loss of a nonprofit. It highlights how fragile ethical fashion ecosystems can be and what that means for artisans, garment workers, and the future...

When a Machine Copies a Weave, What Gets Left Behind?

When a Machine Copies a Weave, What Gets Left B...

Surbhi Chadha

Handloom is more than a pattern. It is skill, tradition, and livelihoods passed down through generations. As machine-made fabrics increasingly masquerade as handloom, authentic weavers are being pushed out of...

When a Machine Copies a Weave, What Gets Left B...

Surbhi Chadha

Handloom is more than a pattern. It is skill, tradition, and livelihoods passed down through generations. As machine-made fabrics increasingly masquerade as handloom, authentic weavers are being pushed out of...