Read. Reflect. Respond.

The Block Printing Village That Colours Half of Rajasthan's Textiles

The Block Printing Village That Colours Half of...

Surbhi Chadha

Thirty kilometres from Jaipur, the village of Bagru quietly prints and dyes a striking share of Rajasthan's hand block textile — using colour pulled from indigo, madder root, and fermented...

The Block Printing Village That Colours Half of...

Surbhi Chadha

Thirty kilometres from Jaipur, the village of Bagru quietly prints and dyes a striking share of Rajasthan's hand block textile — using colour pulled from indigo, madder root, and fermented...

The Weaver Behind Your Favourite Saree Is Probably in Debt

The Weaver Behind Your Favourite Saree Is Proba...

Surbhi Chadha

A thirty-thousand-rupee saree can take a month to weave, yet the weaver often keeps barely a quarter of that price. Handloom marketing talks endlessly about heritage and lineage while staying...

The Weaver Behind Your Favourite Saree Is Proba...

Surbhi Chadha

A thirty-thousand-rupee saree can take a month to weave, yet the weaver often keeps barely a quarter of that price. Handloom marketing talks endlessly about heritage and lineage while staying...

Five Things Everyone Gets Wrong About Digital Product Passports

Five Things Everyone Gets Wrong About Digital P...

Surbhi Chadha

Digital Product Passports are still unfinished, but the myths around them are already spreading. TuDuGu clears up five common misconceptions, from QR codes to who actually needs to comply.

Five Things Everyone Gets Wrong About Digital P...

Surbhi Chadha

Digital Product Passports are still unfinished, but the myths around them are already spreading. TuDuGu clears up five common misconceptions, from QR codes to who actually needs to comply.

The Top Benefits of Digital Product Passports (DPP): Why it's a Milestone in the Making

The Top Benefits of Digital Product Passports (...

Surbhi Chadha

Digital Product Passports do more than satisfy compliance. TuDuGu breaks down ten real benefits, from verified material claims to a level playing field for small artisan producers.

The Top Benefits of Digital Product Passports (...

Surbhi Chadha

Digital Product Passports do more than satisfy compliance. TuDuGu breaks down ten real benefits, from verified material claims to a level playing field for small artisan producers.

GI Tag, Trademark, Patent: The Difference That Matters for Every Maker

GI Tag, Trademark, Patent: The Difference That ...

Surbhi Chadha

GI tags, trademarks and patents protect different aspects of a maker’s work. From safeguarding a craft’s regional identity to protecting a brand or a new invention, understanding these three forms...

GI Tag, Trademark, Patent: The Difference That ...

Surbhi Chadha

GI tags, trademarks and patents protect different aspects of a maker’s work. From safeguarding a craft’s regional identity to protecting a brand or a new invention, understanding these three forms...

Freedom From Fast Fashion: What Independence Day Asks Of Your Wardrobe

Freedom From Fast Fashion: What Independence Da...

Surbhi Chadha

Independence, in 1947, was also an argument about cloth. This Independence Day, five small shifts show what that argument still means for what you buy and wear.

Freedom From Fast Fashion: What Independence Da...

Surbhi Chadha

Independence, in 1947, was also an argument about cloth. This Independence Day, five small shifts show what that argument still means for what you buy and wear.